What’s trending products now in Saudi Arabia?

What’s trending products now in Saudi Arabia?

Saudi Arabia's consumer market is dynamic and rapidly evolving, shaped by a young, tech-savvy population and ambitious economic diversification plans like Vision 2030. While consumer spending remains robust, there's a clear trend towards value-consciousness, with shoppers actively seeking deals and comparing prices.

This shift influences what products are currently trending across various categories.

1. Electronics and Smart Devices: The Digital Lifestyle Imperative

This sector continues to dominate, driven by a high internet and smartphone penetration rate. Mobile phones, tablets, and laptops remain best-sellers, essential for work, education, and entertainment. The demand extends to smartwatches, wireless earbuds, and streaming devices like the Fire TV Stick, reflecting a desire for connected and convenient digital living. Gaming devices are also incredibly popular, catering to a young population with a strong interest in e-sports. Consumers are prioritizing lightweight designs, powerful specifications, and long battery life in their electronic purchases.

2. Fashion and Apparel: A Blend of Tradition and Trend

Fashion is a thriving category, with Saudis keenly following both global and local trends. While traditional wear like abayas remains significant, there's a strong demand for modern apparel, activewear, and stylish footwear. Online shopping has made it easier for consumers to access a wide range of brands and styles, often influenced by social media and facilitated by services like Buy Now, Pay Later (BNPL). Value and competitive pricing are key drivers in this segment.

3. Beauty and Personal Care: The Pursuit of Wellness and Appearance

Saudi consumers are highly conscious of their appearance and well-being, fueling a significant demand for beauty and personal care products. Skincare products, cosmetics, and oriental perfumes, particularly oud, are top sellers, reflecting a refined taste and interest in luxurious items. There's also a growing awareness of health and natural ingredients, leading to increased demand for products that offer effective and natural results.

4. Health and Fitness Products: A Focus on Well-being

With increasing health awareness, the market for health and fitness products is expanding. Nutritional supplements, vitamins, and at-home workout equipment like treadmills and stationary bikes are in high demand as people invest in their well-being and seek convenient ways to stay active. This trend aligns with a broader societal shift towards healthier lifestyles.

5. Home and Decor: Enhancing Living Spaces

As people spend more time at home and engage in home renovation projects, demand for home tools and decor products is on the rise. Modern and classic furniture, along with smart home gadgets, are popular as consumers seek to improve the comfort and design of their living spaces.

6. Food and Groceries: Convenience and Quality

While groceries are an essential spending category, there's a notable trend towards value-driven choices, with consumers opting for entry-price ranges and private labels to manage costs. However, demand for fresh food, premium produce, and organic products remains strong, reflecting a growing preference for high-quality, healthy, and sustainably sourced options. Convenience, including meal kits and food delivery services, is also a significant factor influencing purchasing decisions.

Consumer Behaviour Insights:

Several factors underpin these trends. The dominance of mobile commerce and social commerce is undeniable, with consumers relying heavily on their smartphones for online shopping and discovering new products through social media platforms and influencer partnerships. There's a strong emphasis on convenience, leading to the popularity of home-delivered goods and services.

Furthermore, Saudi consumers are becoming more value-conscious, actively comparing prices and seeking out deals and promotions across all categories. This strategic approach to spending is shaping the retail landscape, making it crucial for businesses to offer competitive pricing and compelling value propositions.